By now, I’m pretty sure you’ve heard about the new, Homeless American Girl Doll, Gwen. (If not, read about it here.)

Gwen's mother does a pretty good job of getting her dressed for school in that car. She's more coordinated than my kids on any given day.
I have a couple of thoughts about this new addition to the American Girl (now clearly dysfunctional – ha!) family:
First, did they do any market research on this? Does this homeless doll fill a quiet void among children of parents who are able to spend $95 on a doll?
I’d also like to know which charity provided the Gymboree-quality, fully coordinated outfit of this lil’ sweetheart. Yes, I can tell that her seersucker dress doesn’t require ironing, which is a good thing. Obviously, her mother can’t very well iron in the car. And, Gwen’s mother is quite the artist. She’s dressed much better than my kids do on the average school day!
I think that introducing dolls of different backgrounds is a spectacular idea. Sure, it would make sense that in this day and age, there would be a doll from a single parent household. I think they jumped the shark a bit with the whole “homeless” bit, but then again, the singer Jewel lived in a car with her mother for quite some time as a young girl. Perhaps this was the American Girl attempt at showing hope.
Then again, it could be one more way to make actual homeless children feel inadequate, with their less-polished attire and hairstyles.
It’s a good thing Gwen is out of my price range. If my daughter wants a homeless doll for Christmas, I will take one of the forgotten, neglected Generican Girl dolls laying around my house and re-gift it to her.






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